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Global marketing management: cases and readings
Global marketing management: cases and readings
Publisher
Addison-Wesley Pub. Co
Publication Date
c1995
Language
English
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Subjects
Subjects
Case studies
Export marketing
Export marketing -- Management
Export marketing -- Management -- Case studies
Management
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Contributors
Bartlett, Christopher A.,1943
Buzzell, Robert D.1933
Quelch, John A
ISBN
9780201539721
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