An Integrated approach to communication theory and research

Part I: Studying "theory"- doing "research". Integrating theory and research: starting with questions / Don W. Stacks and Michael B. Salwen

Thinking about theory / Steven H. Chaffee

Thinking quantitatively / Michael J. Beatty

Thinking qualitatively: hermeneutics in science / James A. Anderson. Part II: Mass communication approaches and concerns. Mass communication theory and research: concepts and models / Bradley S. Greenberg and Michael B. Salwen

Media gatekeeping / Pamela J. Shoemaker

The agenda-setting role of mass communication / Maxwell McCombs and Tamara Bell

Cultivation analysis: research and practice / Nancy Signorielli and Michael Morgan

Theories and methods in knowledge gap research since 1970 / Cecilie Gaziano and Emanuel Gaziano

Uses and gratifications / J.D. Rayburn, II

Spiral of silence: communication and public opinion as social control / Charles T. Salmon and Carroll J. Glynn

International communication / Robert L. Stevenson

Violence and sex in the media / Jennings Bryant and Dolf Zillmann

Advertising / Esther Thorson. Part III: Human communication approaches and concerns. Human communication theory and research: traditions and models / James C. McCroskey and Virginia P. Richmond

The rhetorician's quest / Walter R. Fisher and Stephen D. O'Leary

Persuasion / Michael D. Miller and Timothy R. Levine

Interpersonal communication / Charles R. Berger

Modeling cultures: toward grounded paradigms / Eduardo Nieva and Mark Hickson, III

Intercultural communication / Thomas Steinfatt and Diane M. Christophel

Intrapersonal communication / Blaine Goss

Nonverbal communication / Amy S. Ebesu and Judee K. Burgoon

Small group communication / Randy Hirokawa ... [et al.]

Organizational communication / Brenda J. Allen, Phillip Tompkins, and Stephen Busemeyer. Part IV: Integrated approaches to communication. Multichannel leadership: revisiting the false dichotomy / Kathleen K. Reardon and Emmeline G. de Pillis

Diffusion of innovations /

Everett M. Rogers and Arvind Singhal

Credibility / Charles C. Self

Political communication / Lynda Lee Kaid

Public relations / Larissa Grunig

Health communication / Charles Atkin and Alicia Marshall

Feminist approaches to communication / Ramona R. Rush and Autumn Grubb-Swetnam

Communication ethics / Donald K. Wright. Part V: Future of theory and research in communication. Communication theory and research: the quest for increased credibility in the social sciences / Tony Atwater

The future of theory and research in communication: human communication / Gustav W. Friedrich.