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YouTube marketing power: how to use video to find more prospects, launch your products, and reach a massive audience
Author
Publisher
McGraw-Hill
Publication Date
[2014]
Language
English
Description
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Table of Contents
From the Book
Acknowledgments
Introduction
A New Version of American Life
Part 1. The Power of Youtube
Chapter 1. YouTube Marketing Power
A New Marketing Option
A Challenge for Businesses
Our Journey on YouTube
Our Goals on YouTube
Finding Your Way to Business Benefits
Chapter 2. 24 Business Benefits of YouTube Marketing
Traffic to Your Website from YouTube
Social Discovery on YouTube
Selling Goods and Services
Brand Building
Conclusions
Chapter 3. Why Companies Fail at YouTube Marketing
The Corporate Challenges
I'm That Guy
Why Entrepreneurs Have It Easier
Your First Step Toward a Marketing Plan
There Are Only Three Possible Uses for YouTube
The Most Common Mistake
The Second Most Common Mistake
Conclusions
Part 2. Getting Started Successfully
Chapter 4. There Are Only Two Reasons People Will Watch Your Video
The Two Reasons People Will Watch Your Video
Always Capitalize on the Two Reasons
Good Ways to Capitalize on the Two Reasons
Effective Video Styles That Resonate with the Two Reasons
Chapter 5. Defining Your Style
Our Challenges at Liberty Jane Clothing
The On-Screen Persona
Common On-Screen Personas
Close Up with Rhett & Link
Chapter 6. Seven Ways to Get Your Videos Done
The System Is the Solution
1. The Cheapest Way to Get Your Videos Done
2. Someone on Your Team
3. The Friends and Family Approach
4. The College Connection
5. Interns
6. The Contract Gig
7. The Barter Partner
Three Setups
Chapter 7. Partnering with Vloggers
What Is a Vlog?
Experiential Marketing: A Form of Alternative Advertising
What Does Experiential Marketing Look Like?
World Vision Vloggers: An Experiential Marketing Case Study
Some Comments from Viewers
The Vlogging Initiative Results
The Vloggers' Perspective
Success with Vloggers
Chapter 8. Mastering the Three On-Screen Formats
The Anchorperson Video
The Weatherperson Video
The Hand Model Video
Chapter 9. Mastering the Three Off-Camera Video Formats
The Screen-Capture Video
The Movie Trailer Video
The Commercial Video
Close Up with My Froggy Stuff
Putting It All Together
Part 3. The Successful Setup
Chapter 10. YouTube Channel Setup and Best Practices
The One Channel Design Refresh
Setting Up Your Google and YouTube Accounts
Configuring Your New YouTube Channel Effectively
Setting Up the Channel Trailer Video
The Four Navigation Tabs
Focusing on Discoverability
Exploring the Banner Header
Working with Playlists
Connecting Social Accounts
Your Feed Is Born
Putting It All Together
Chapter 11. Uploading Videos to YouTube
Upload Your First Video to YouTube
Close Up with Mindy McNight
Part 4. Social Strategies on Youtube
Chapter 12. YouTube: The Social Network
Easily Found Shocking Examples
In the Land of the Blind, the One-Eyed Man Is King
Our Head-to-Head Comparison
Seven Smart Social Activities on YouTube
Troubleshooting Social Challenges
Chapter 13. The Grand Opening of Your Shiny New YouTube Attraction
Your YouTube Theme Park
Get People Moving from One Attraction to the: Next
Close Up with Rosanna Pansino
Chapter 14. YouTube Contests That Rock
But Will Your Prospects Make Videos?
Could You Benefit from Entering a Contest?
Complying with YouTube Contest Guidelines
Only Use a Skills-Based Contest
Basic Steps to a Good Contest
Chapter 15. YouTube for Charities
Four Advantages That Charities Have
YouTube-Your Best Donation of All Time
Your Basic Opportunities
Close Up with the Potter's House-T.D. Jakes Ministries
Part 5. Generating Revenue on Youtube
Chapter 16. Driving Traffic
The Facebook-Only Problem
The Three Mindsets
Destinations for Your Social Media Traffic
Nine Methods for Generating YouTube Traffic
The Options Never End
Chapter 17. Driving Results via Analytics
YouTube Analytics
Google Analytics
Third-Party Analytics-Social Blade
18 Insights to Discoverfrom Your Analytics
Chapter 18. Advertising on YouTube
The Two Factors of a Good Advertising Campaign
The Six Places to Advertise on YouTube
Advertising Formats
Advertising in Other People's Videos
Chapter 19. Monetizing Your YouTube Work
The Three-Party Advertising Strategy
YouTube Partner Program-How to Monetize Your Videos
Monetization Setup Steps
Making Sponsored Videos
Advertising Networks
Close Up with Dan Weinstein at Collective Digital Studio
Conclusion
Four Challenges Every Marketer Faces
Index
Excerpt
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Author Notes
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Subjects
Subjects
Business & Economics
BUSINESS & ECONOMICS -- Marketing -- General
BUSINESS & ECONOMICS / Marketing / General
Commerce
General
Internet advertising
Internet marketing
Internet videos
Marketing
Marketing & Sales
Marketing sur Internet
Publicité sur Internet
Publicité sur vidéo
Video tape advertising
Vidéos sur Internet
YouTube (Electronic resource)
BUSINESS & ECONOMICS -- Marketing -- General
BUSINESS & ECONOMICS / Marketing / General
Commerce
General
Internet advertising
Internet marketing
Internet videos
Marketing
Marketing & Sales
Marketing sur Internet
Publicité sur Internet
Publicité sur vidéo
Video tape advertising
Vidéos sur Internet
YouTube (Electronic resource)
More Details
ISBN
9780071830546
9780071830553
9780071830553
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