Lesson 1. Master strategic improvisation : how the Dead learned to plan and act at the same time
Lesson 2. Live your values : how the Dead did well by doing good
Lesson 3. Be kind to your customers : how the Dead offered superior value
Lesson 4. Share your content : how the Dead exploited the power of 'free'
Lesson 5. Create a business tribe : how the Dead collaborated with the Deadheads
Lesson 6. Insource : how the Dead learned do-it-yourself business
Lesson 7. Innovate constantly : how the Dead stayed on the cutting edge
Lesson 8. Transform through leadership : how Jerry Garcia inspired greatness in the Dead
Lesson 9. Share the power : how the Dead encouraged employees to lead
Lesson 10. Exploit the experience economy : how the Dead kept it real.
