Marketing to the ageing consumer: the secrets to building an age-friendly business

Book Cover
Author
Stroud, Dick
Publisher
Palgrave Macmillan
Publication Date
2013.
Language
English
Book
 Show Edition
Available from another library
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Subjects

Subjects
Age groups: the elderly
Attitudes
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Distribution
BUSINESS & ECONOMICS -- Marketing -- General
Business and Management
Distribution
General
Marketing
Middle-aged consumers
Middle-aged consumers -- Attitudes
Older consumers
Older consumers -- Attitudes
Sales & marketing

More Details

Contributors
Walker, Kim(Entrepreneur)
Walker, Kim,1964
ISBN
9780230378193
9780230378209
9781283867702
023037820

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