Events management: an integral and practical approach

1. Introduction

2. Types of events

3. Planning for festivals, conferences and events

4. International and legal requirements for event organisers

5. Human resource management

6. Events tourism

7. The marketing process

8. Integrated marketing communications and public relations

9. Event sponsorship

10. The role of finance as a resource

11. The importance of fundraising and other sources of finance

12. Costing and pricing strategies

13. Capital investment decisions

14. Event logistics-an integrated approach

15. Events production and equipment design

16. Lights and associated equipment in common usage at venues and events

References

Index