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The king of Madison Avenue: David Ogilvy and the making of modern advertising
The king of Madison Avenue: David Ogilvy and the making of modern advertising
Author
Roman, Kenneth
Publisher
Palgrave Macmillan
Publication Date
2009
Language
English
Book
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NoveList
Published Reviews
Table of Contents
From the Book - 1st ed.
An eccentric Celtic mixture
I failed every exam
The making of a salesman
Who was Mather?
Lucre in America
The farmer and the spy
Big ideas
The philosopher kings
The true church
The king in his castle
Megamergers and megalomaniacs
A disease called entertainment
The burr of singularity.
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Subjects
Subjects
Advertising
Advertising -- United States -- History -- 20th century
Advertising agencies
Advertising agencies -- United States -- History -- 20th century
Advertising executives
Advertising executives -- United States -- Biography
History
Ogilvy, David
Ogilvy, David, 1911-1999
More Details
ISBN
9781403978950
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