Servicing international markets: competitive strategies of firms

The meaning of competitiveness

Measures of international competitiveness in practice

The design of a foreign market servicing strategy

The impact of foreign market service strategy on competitiveness

The impact of the Single European Market Act on the foreign market servicing strategies of British firms

British and foreign firms compared

Industry study 1: the global pharmaceutical industry

Industry study 2: the scientific instrument industry

Industry study 3: the paint industry

Industry study 4: national champions

Industry study 5: the European retail banking sector

Industry study 6: the European housing finance market

Industry study 7: the European insurance industry.