Managing brand equity: capitalizing on the value of a brand name

Book Cover
Author
Aaker, David A
Publisher
Maxwell Macmillan International
Publication Date
c1991
Language
English

Description

Loading Description...

NoveList

Published Reviews

Subjects

Subjects
Brand name products
Brand name products -- Valuation -- United States -- Management
Intangible property
Intangible property -- Valuation -- United States -- Management
Management
Valuation

More Details

ISBN
9780029001011

Staff View

Loading Staff View.