Public relations writing and media techniques

Preparing for writing

Persuasive writing

Finding and generating news

Legal and ethical guidelines

The values of news releases

The feature story

Photos and graphics

Pitch letter, media alerts, press kits, and op-ed

Radio, television, and webcasting

Distribution : Snail mail to the Internet

Working with the media

Newsletters, e-zines, and brochures

The World Wide Web

Direct mail and advertising

Letters, e-mail, and reports

Writing and giving speeches

Audiovisual aids

Meetings and events

Program planning

Program evaluation.