Guide to business planning

The business plan

The business planning process

Strategic planning

Analysing the environment

Analysing the firm

Industry and competitor analysis

Product and portfolio analysis

SWOT analysis

Generating strategic options

Market analysis and strategy

Market forecasting

The operational plan

Modelling the business

Accounting principles

Completing the financial statements

Reviewing the financial statements

Evaluating strategic options

Funding issues

Risk analysis

Presenting the business plan and obtaining approval

Implementing the business plan.