Hands-on social marketing: a step-by-step guide to designing change for good

Book Cover
Author
Weinreich, Nedra Kline
Publisher
SAGE Publications
Publication Date
c2011
Language
English

Description

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Subjects

Subjects
analysis
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Distribution
BUSINESS & ECONOMICS -- Marketing -- General
BUSINESS & ECONOMICS / Distribution
BUSINESS & ECONOMICS / Marketing / General
Distribution
Electronic books
evaluation
General
Informationskampanjer
marketing
Marketing social
social change
Social marketing
Soziomarketing

More Details

Contributors
ProQuest (Firm)
ISBN
9781412953696
9781452224879
9781452223124

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