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Relationship marketing: bringing quality, customer service, and marketing together
Relationship marketing: bringing quality, customer service, and marketing together
Author
Christopher, Martin
Publisher
Butterworth-Heinemann
Publication Date
1993, c1991
Language
English
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Subjects
Subjects
Customer services
Marketing
Quality control
More Details
Contributors
Ballantyne, David
Chartered Institute of Marketing
Payne, Adrian
ISBN
9780750609784
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