The international marketing environment. Why go international?
Trade's economic environment
Trade's financial mechanisms
Marketing within cultural contexts
Trade, politics, and law. International marketing strategies. Exporting and international market entry
Multinational and global marketing
Taking services global. Managing global marketing. International market research
Global product and brand management
Pricing in global markets
Global distribution and logistics
International negotiation and communication
Organizing for global marketing
Twenty-first century trade globalists.
