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Measuring the effectiveness of image and linkage advertising: the nitty-gritty of maxi-marketing
Measuring the effectiveness of image and linkage advertising: the nitty-gritty of maxi-marketing
Author
Woodside, Arch G
Publisher
Quorum Books
Publication Date
1996
Language
English
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Subjects
Subjects
Advertising
Advertising -- Brand name products
Brand choice
Brand name products
Corporate image
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ISBN
9780899309842
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