Introduction / Paul W. Farris and Michael J. Moore
1. PIMS project : vision, achievements, and scope of the data / Paul W. Farris and John U. Farley
2. Putting PIMS into perspective : enduring contributions to strategic questions / George S. Day
3. PIMS and COMPUSTAT data : different horses for the same course? / D. Eric Boyd, Paul W. Farris and Lutz Hildebrandt
4. Order of market entry : empirical results from the PIMS data and future research topics / William T. Robinson and Mark Parry
5. Does innovativeness enhance new product success? : insights from a meta-analysis of the evidence / David M. Szymanski, Michael Kroff and Lisa C. Troy
6. Marketing costs and prices : an expanded view / David J. Reibstein, Yogesh Joshi and Paul W. Farris
7. model by Phillips, Chang, and Buzzell revisited - the effects of unobservable variables / Lutz Hildebrandt and Dirk Temme
8. Causation and components in market share-performance models : the role of identities / Kusum L. Ailawadi and Paul W. Farris
9. Cargo cult econometrics : specification testing in simultaneous equation marketing models / Michael J. Moore, Ruskin Morgan and Judith Roberts
10. PIMS and the market share effect : biased evidence versus fuzzy evidence / Markus Christen and Hubert Gatignon
11. PIMS in the new millennium : how PIMS might be different tomorrow / Paul W. Farris, Michael J. Moore and Keith Roberts.
