What really matters: service, leadership, people, and values

Introduction: My early years in business

Foundations for success. Creating leadership brands-and keeping them young ; Let the consumer decide ; Going for the big win

Staying in the lead. The rewards of doing good ; The power of community

How we live our lives. A passionate sense of ownership ; The benefits of diversity and the challenge of achieving it ; A personal model for living ; A family affair

Conclusion: Enduring values in an age of innovation

Appendix 1: Biographies of key leaders

Appendix 2: Redesigning your organizational structure to achieve your purpose.