Mad men unbuttoned: a romp through 1960s America

Introduction

Characters

1. The Ads and the Men who Made them

Leo Burnett: The Boy who the Earth Talks to

Draper Daniels Strains Out the Sissy Taste

Be Manly, Get Lucky: Lucky Strike

Western Union: What Makes a Great Ad?

"Sigmund" Campbell: The Smoker's Death Wish

David Ogilvy: For the Snob in You

Redesigning Menken's: Matriarchs of the Sales Floor

West Germany v. Detroit: The Volkswagen Campaign

The Promiscuous Mingling of Art and Copy: Julian Koenig and George Lois

Polaroid: More Powerful than Memory Alone

McCann-Erickson: A Loose Alliance of Warring Chiefs

The Typography of Travel: American Airlines

Cooper Studios: Madison Ave. Artisans

An Illustrator's Icon: Bernie Fuchs

The Minimal Realism of Morton Salt: Charley Harper

Bethlehem Steel: A Love Letter to Infrastructure

Maidenform: Tie Me Up/Tie Me Down

2. Style

A Fashion Revelation: The New Look

"Put Your Hair in Curlers": At the Home Salon

La Dolce Draper: Betty's European Makeover

The Men in Gray Flannel Suits

"It Matters to Me that you're Impressed": Pete's Prep School Style

A Streamlined Man: The Skinny Tie

The Pseudorebellion of Paul Kinsey: A Man and his Beard

3. Working Girls

Rachel Menken at the Bargain Bin

How to be a Betty: Modeling in the 1950s

What they didn't Teach in Secretary School

Coffee, Tea, or Me?: Stewardesses, the Glamour Girls of the Skies

Touching and Feeling with Teacher: Suzanne

First Shots in the Nanny Wars: Carla

4. Sex

Peggy's Pamphlet: A Guide to (Respectfully) Getting it On

Preventing Peggy's Ovulation

Youngs for Rubbers

Sex and the Single Girl

Joan Goes Lightly Among the Lesbians

Sally Draper and the L-Word

Relax, It's Light-Up Time: Notes on Salvatore Romano

Weighing Sins in the State of New York: Divorce

Betty's Choice

Betty in Stirrups, Don in Waiting

5. Smoking, Drinking, Drugging

"Puffing While Pregnant"

Always be Smoking: Why Don Won't Quit

Daze of Wine and Roses: Off to Rehab

"Take a Pill and Lie Down": Psychiatry in the 1960s

6. Décor

The Drapers' Décor: Inside 42 Bullet Park Road

Plantations and Park Ave

The Japonisme of Bert Cooper's Office

Shoguns of Sterling Cooper

The White House Tour: Jackie Kennedy Mesmerizes the Nation

Suburban Rococo: Draper Residence in Regency

7. Literature

Steno Pool Book Club: Lady Chatterley's Lover

The Unsentimental Men of Ayn Rand

Ossining: Cheever Country

Betty's Bathtub Reading: The Group

Philip Roth in Bullet Park

An Intimate Yell: Frank O'Hara

8. Movies

The Sexual Alchemy of Don Draper

Snow-Covered Volcano: Grace Kelly

Ann-Margret Fever

Don's Weepies: La Notte

Fritz Lang Presents Penn Station

The Misfits: They Eat Horses, Don't They?

Joan in The Apartment

9. In Progress

Don in the Village: Bohemians v. Indifferent Universe

Sun Sets on the Eisenhower Era: World's Fair, New York, 1964

"When You Look at it, You do Feel Something": Rothko

California Cool

Conrad Hilton: Cold Warrior

Khrushchev Barred from Tomorrowland

"One Hell of a Focus Group": The Port Huron Statement

Hellfire: Four Little Girls

How you Get your News: The Kennedy Assassination

Reno: The Clearinghouse of Illusion

Acknowledgments

Illustration Credits

Index