The intention economy: when customers take charge

Prologue: paying attention to intention

Introduction: free markets require free customers

The promised market

The advertising bubble

Your choice of captor

Lopsided law

Asymmetrical relations

Dysloyalty

Big data

Complications

Net pains

The live web

Agency

Free and open

Bits mean business

Vertical and horizontal

The comity of the commons

Personal freedom

VRM

Development

The four-party system

The law in our own hands

Small data

APIs

EmanciPaytion

VRM + CRM

The dance

Commons cause

What to do

Epilogue: almost there.