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Always on: advertising, marketing and media in an era of consumer control
Always on: advertising, marketing and media in an era of consumer control
Author
Vollmer, Christopher
Publisher
McGraw-Hill
Publication Date
c2008
Language
English
Book
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Table of Contents
From the Book
1. The Twenty-First-Century Marketing Mix
2. Mediamorphosis: The Consumer in Charge
3. Mutiny in Media
4. Metrics: Moving from Impressions to Impact
5. Marketers to Agencies: "Change or Die"
6. The Future Starts Here
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Subjects
Subjects
Consumer behavior
Internet marketing
Marketing
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Contributors
Precourt, Geoffrey
ISBN
9780071508285
NoveList
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