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Brand sense: build powerful brands through touch, taste, smell, sight, and sound
Brand sense: build powerful brands through touch, taste, smell, sight, and sound
Author
Lindström, Martin, 1970-
Publisher
Free Press
Publication Date
c2005
Language
English
Book
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Table of Contents
From the Book
Foreword / Philip Kotler
1. cottage industry turns professional
2. Some companies are doing it right
3. Smash your brand
4. From 2-D to 5-D branding
5. Stimulate, enhance, and bond : crafting a sensory brand
6. Measuring senses
7. Brand religion : lessons learned
8. Branding : a holistic view
BRAND sense research.
Author Notes
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Subjects
Subjects
Advertising
Advertising -- Brand name products
Advertising -- Psychological aspects
Brand name products
Business names
Psychological aspects
Senses and sensation
More Details
ISBN
9780743267847
NoveList
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