ch. 1 Social media: An overview
Definition of social media
Minefield of opportunities and risks
ch. 2 Social media: A corporate strategy
Delivering value: If nothing else
Delivering value: The social media strategy
Evolution of social media strategy
Applying social media to achieve business objectives
ch. 3 Monitoring and measuring
How it can go wrong and what to do
ch. 4 Social media policies
Internal and external stakeholders
Elements of an effective social media policy for internal stakeholders
Elements of an effective social media policy for external stakeholders
Social media policy training
Strategy and planning risks
Execution and process risks
ch. 6 Social media governance
Project/process/tactical oversight
Legal, compliance, and risk assessments
ch. 7 Social media audit.
