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What were they thinking?: marketing lessons I've learned from over 80,000 new-product innovations and, idiocies
What were they thinking?: marketing lessons I've learned from over 80,000 new-product innovations and, idiocies
Author
McMath, Robert M
Publisher
Times Business
Publication Date
1998
Language
English
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Subjects
Subjects
Case studies
Marketing
New products
New products -- Marketing
New products -- Marketing -- Case studies
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ISBN
9780812929508
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