Part 1. Japan as a Tourist Destination
1. Japan as a Tourist Destination: An Analytic Perspective
Statistics on Japanese Family Income and Expenditures
Popular Kinds of Tourism in Japan
The Imagined Japan, the 'Real' Japan and the Remembered Japan
Guidebook Perspectives on Japan
Japanese National Character
John Gunther and Stereotypes of the Japanese
A Suggested Itinerary of Japan
The Japan National Tourist Organization's Japan
Uses and Gratifications of Tourism in Japan
2. Japan and the Tourism Industry
Statistics on World Tourism
What Americans Do When They Visit Japan
Activities of Japanese Tourists in Foreign Countries
Japanese Tourists in Bali
'Japan Tourism' on Google
A Brief Note on Semiotic Theory
The Geisha and the Salaryman
School Uniforms and Hikikomori: Japan's Hermit Youth
Rock Gardens (kare sansui)
Sanja Matsuri Festival in Asakusa
Manga (Japanese Comic Books)
7-Eleven Convenience Stores
Department Stores (Hyakkaten or Departos)
Fugu and Blue-finned Tuna: Fish Madness in Japan
Conclusions on Japanese Icons and Daily Life
5. Tourism and Cultural Change in Japan
Classical Theories of Social Change
Kinds of Tourists and Cultural Change
Sources of Cultural Change
Tourism's Cultural Impact on Japan
The Place of this Book in the Cultural Tourism Series
6. Coda: A Return to Japan
Our First Encounters with Helpful Japanese Persons
The Sanja Matsuri Festival in Asakusa
Lost in the Shimbashi Subway Station
Expect to be Lost Many Times in Japan
Travelling by Long-Distance Buses in Japan
More on Food Courts in Department Stores
An Aside on Japanese Supermarkets
Teaching Japanese Students about American Humour
Visits to Himeji and Nara
The United States and Japan: A Study in Polarities
