Advertising and integrated brand promotion

Book Cover
Author
O'Guinn, Thomas C
Publisher
Thomson/South-Western
Publication Date
c2006
Language
English

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Subjects

Subjects
Advertising
Advertising media planning

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Contributors
Allen, Chris T
Semenik, Richard J
ISBN
9780324320152
9780324311327
9780324317183
9780324289565
032431132

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