Demarketing: an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe
Synchromarketing / María Pilar Martínez-Ruiz
Synchromarketing: demarketing places / Gary Warnaby and Dominic Medway
Countermarketing in a wicked problem context
the case of cocaine / Nigel Jones, Paul Baines, and Steve Welsh
Counter-marketing case studies / Clive Boddy
General demarketing / Heather Skinner
General demarketing case study / Nadio Granata and David Wyles
Selective demarketing: a value destruction approach / Jillian Dawes Farquhar
Selective demarketing: case study
Frizzell Insurance / (Daisy) Jing Tan
Ostensible demarketing: the power of prohibition / Robin Croft
Ostensible demarketing case study / Sally McKechnie
Unintentional demarketing / Theresa A. Kirchner
"Unintentional demarketing" in higher education / Nnamdi O. Madichie
Demarketing and marketing: a conceptual discussion / Jim Blythe.
