The genius of the beast: a radical re-vision of capitalism

Prologue

1. Does Soul Belong in This Machine?

2. Raising the Poor and the Oppressed: Which Is the System That Does It Best?

3. The Messianic Imperative

I. The Mystery of Manic-Depressive Economies

4. The Great Crash of 2008

5. Who Toppled the Titans?

6. The Music of Boom and Crash

7. The World Wide Web of 1931

8. Why X-Ray a Boom?

II. The Birds and the Bees of Boom and Crash

9. The Pendulum of Repurposing

10. Is the Business Cycle in Your DNA?

11. The Secret of Your Inner Fish

12. Bionomics: Is Crash and Boom in Your Fingertips?

13. The Tale of the Jobless Bees

14. Breakdancing with All Six Feet

III. How Passions Power the Evolutionary Search Engine

15. You and Me and the Cycle of Insecurity

16. Why Jealousy Drives You Crazy: The Othello Effect

17. Googling the Future: The Fabulous Russian Gets It Wrong

18. What Does Crash Create?

19. The Battle of the Big Men

20. The Brilliance of the Robber Barons and the J. P. Morgan Blues

21. The Poet and the Escalator of Complexity

IV. Truth in the Corridors of Power

22. The Truth at Any Price Including the Price of Your Life

23. How to Gain the Power of the Force

V. The Greatest Hits of HistoryAnd How They Got To Be That Way

24. Plato and the Name Game

25. The Stone Tool Evolution of Capitalism: What's in a Flake?

26. Flash Isn't Frivolous-Why We Need the Identity Biz

27. Why Neanderthals Couldn't Cut It-The Crucial Use of Vanity

28. Swapping Drops of Blood: The Animal Roots of Trade

VI. The Infrastructure of Fantasy

29. The Cannonball to the Moon

30. Inventing the City: Even the Walls Tell Tales of Soul

31. Try a Little Craziness

32. Quantum Leaps of Fantasy

33. The Flaws in the Concept of Consumerism and the Hungers in the Fissures of the Brain

34. The Spiritual Fruits of Material Things: How the Flock Became a Metaphor

35. Accounting and the Birth of the Written Word: The Art of Finding Wealth in Toxic Waste

36. Meaning and Marketing: Moses and the Slogan

37. The Positive Power of Novelty Lust: The Phoenicians and Their Wonder Ships

38. Righteous Indignation-The Western System's Protest Industry: Isaiah's Swords to Plowshares

39. The Mood-Shift Industry: David's Songs and Orpheus's Lyre

VII. Jacking Up the Symbol Stack

40. How Symbols Expand Our Powers-Croesus Invents Money

41. The Might, Height, Right, and Glory Biz: The Seven Wonders of the World and How They Got to Be That Way

42. This Dollar Is My Body and My Blood: Banking and Cicero's Family

43. Decision Panic and the Anti-anxiety Trade: The Roman Dream Book Industry

44. Turning Garbage into Gold: The Romans Invent Concrete

45. Choice Production: Meet Me at the Medieval Fair

46. Security Is an Emotion, Credit Is a Feeling Called Belief: Venice and the Resurrection of Banking and Accounting

VIII. The Transcendence Engine

47. Quantum Shirts in the Scope of Dreams: Marco Polo, Author

48. Visioneering: Lead with Your Fantasies-Prince Henry the Navigator

49. Change the World: Promote-Christopher Columbus, Mass-Market Pamphleteer

50. Messianic Accidents: The Spread of the Chili Pepper

IX. Emopower: The Lift of Generous Selfishness

51. He Who Feels Will Lead: The Power of Self-Revelation-Martin Luther

52. The Role of Sex and Violence: Benvenuto Cellini and Will Shakespeare

53. New Deeds Lead to New DreamsAnd to Virtual Realities: Robinson Crusoe

54. Cash Is Massed Attention, Coin Is Emotional Need: The Tulip Craze

55. The Birth of Tea and the Rise of the Cup and Saucer: Mindmaps of the Day

56. Lighting Up the Group IQ: Here Comes Your Cup of Coffee

57. The Blessings (and the Curses) of Obsession: Inventing the Plantation

58. Transubstantiation: Making Spirit Flesh-The Tale of the Piano

59. Harnessing the Mass IQ: Offering an Ego-Stake-Linnaeus and His Viral Meme

60. Creative Capitalism vs. Criminal Capitalism: The Rise of Stocks and Bonds

61. Self-Revelation and Secular Salvation: Rousseau Goes to the Bone

62. Words Remake Reality: Adam Smith Sparks Economics

X. An Extra Twenty Years of Life?

63. The Soap Revolution, Mass Marketing, and the Rise of Advertising: Messianic Capitalism

64. A Bourgeois Luxury: Rebellion-Karl Marx and His Manifesto

65. What Seduction Was Marx Selling?

66. The Heart Has Reasons Reason Never Knows: Saturated Intuition and the Culture Lift of P. T. Barnum

67. The Art of Finding Wealth in Toxic Waste Part II: The Kitchen Sink, Indoor Plumbing, and the Crapper

68. When Selfishness Is a Blessing: Kellogg and His Flakes

XI. Is Gossip Good For Your Health?

69. How Rockefeller Lit the Night

70. The Invention of Muckraking: The Ironies of Stirring Up Dirt

71. Don't Let Envy Get You: What Hath J. P. Morgan Wrought?

72. The Secret of Tuned Empathy: Why Reason Is Insane

73. The Fall of the American Auto Industry: Breaking the Commodity Contract

74. The Brilliant Demise of CBS: The Perils of Management by Walking Inside

XII. The Rocket Fuel of Empathy

75. The Empathy Deep Inside of You: More Management by Walking Outside

76. What Hath Ochre Taught? The Care and Feeding of Identity: One More Way to Manage by Walking Outside

77. You Owe Your Audience Your Life: The Curse of Losing Touch

78. Let Us Save the Hollow Men-Set Your People Free

Endnotes

Acknowledgments

Index