Preface / Jonathan Rutherford
Introduction: Masculinity and men's lifestyle magazines / Bethan Benwell
Pt. 1. Genealogies of masculinity
Introduction: Geneologies of masculinity - Power and the production of subjects: a genealogy of the New Man and the New Lad / Rosalind Gill
pedigree of the consuming male: masculinity, consumption and the American 'leisure class' / Bill Osgerby
Pt. 2. Cultures of production and consumption
Introduction: Cultures of production and consumption - Class, masculinity and editorial identity in the reformation of the UK men's press / Ben Crewe
Reading men's lifestyle magazines: cultural power and the information society / Nick Stevenson, Peter Jackson and Kate Brooks
Sex booze and fags: masculinity, style and men's magazines / Tim Edwards
Pt. 3. Discursive constructions of masculinity
Introduction: Discursive constructions of masculinity - Ambiguous masculinities: heroism and anti-heroism in the men's lifestyle magazine / Bethan Benwell
'I've always loved women': the representation of the male sex worker in Maxim / Yolande Taylor and Jane Sunderland
Pt. 4. Comparative masculinities
Introduction: Comparative masculinities - Lifestyle sport magazines and the discourses of sporting masculinity / Belinda Wheaton
language of Japanese men's magazines: young men who don't want to get hurt / Keiko Tanaka
No effeminates please: a corpus-based analysis of masculinity via personal adverts in Gay News/Times 1973-2000 / Paul Baker.
