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Captivology: the science of capturing people's attention
Captivology: the science of capturing people's attention
Author
Parr, Ben
Publisher
HarperOne, an imprint of HarperCollinsPublishers
Publication Date
[2015]
Language
English
Book
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Table of Contents
From the Book - First edition.
A bonfire of attention
The three stages of attention
Automaticity trigger
Framing trigger
Disruption trigger
Reward trigger
Reputation trigger
Mystery trigger
Acknowledgment trigger
the influence of attention.
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Subjects
Subjects
Business
BUSINESS & ECONOMICS / Business Communication / General
BUSINESS & ECONOMICS / Marketing / General
Psychological aspects
Public relations
Public relations -- Psychological aspects
Self-actualization (Psychology)
Success
Success -- Psychological aspects
More Details
Contributors
James, Lloyd
Reader
Parr, Ben
Author
ISBN
9780062324191
9780062373670
9780062324207
UPC
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