Magnetic: the art and science of engagement

Introduction

Magnetism and the art of engagement

Build core alignment

Philbrook museum of art : aligning through vision and values

Embrace 360 engagement

Conner prairie interactive history park : embracing 360o engagement

Empower others

Chrysler museum of art : serve first, lead second

Widen the circle and invite the outside in children's museum pittsburgh : the power of 'yes'

Become essential

Natural science center of greensboro : turning outward to meet real needs

Build trust through high performance

The franklin institute : righting the ship

On becoming magnetic

Appendices

Appendix A: methodology

Appendix B: stakeholder interview list

Appendix C: magnetic museum self-assessment tool

Acknowledgements

About the authors

Index.