Lifestyle and event marketing: building the new customer partnership

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Author
Schreiber, Alfred L
Publisher
McGraw-Hill
Publication Date
c1994
Language
English
Book
 Show Edition
Available from another library
Where is it?
Place Hold

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Subjects

Subjects
Advocacy advertising
Advocacy advertising -- United States
Corporate sponsorship
Corporate sponsorship -- United States
Corporations
Corporations -- Public relations -- United States
Customer relations
Customer relations -- United States
Issues management
Issues management -- United States
Public relations

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Contributors
Lenson, Barry
ISBN
9780070561533

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