Major sales: who really does the buying / by Thomas V. Bonoma
Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy
Match your sales force structure to your business life cycle / by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Larimer
The end of solution sales / by Brent Adamson, Matthew Dixon, and Nicholas Toman
Sellng into micromarkets / by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami
Dismantling the sales machine / by Brent Adamson, Matthew Dixon, and Nicholas Toman
Tiebreaker selling / by James C. Anderson, James A. Narus, and Marc Wouters
Making the consensus sale / by Karl Schmidt, Brent Adamson, and Anna Bird
The right way to use compensation / by Mark Roberge
How to really motivate salespeople / by Doug J. Chung
Bonus: Getting beyond "Show me the money" : interview with Andris Zoltners.
