Section I. History, Legacy, Tradition
Chapter 1. The Olympic Dream
Chapter 2. The Olympic Experience
Chapter 3. The Olympic Dynamics
Chapter 4. The Olympic Host Cities
Chapter 5. Section I Sponsorship Preparation Questions
Section II. Success and Achievement
Chapter 6. The Olympic Stage
Chapter 7. The Olympic Halo
Chapter 8. The Olympic Spirit
Chapter 9. Section II Sponsorship Preparation Questions
Section III. Controversy and Challenge
Chapter 10. The Olympic Challenges
Chapter 11. Section III Sponsorship Preparation Questions
Section IV. Reputation Development
Chapter 12. The Olympic Opportunity
Chapter 13. The Olympic Sponsor Case Brief: Acer
Chapter 14. The Olympic Sponsor Case Brief: Samsung
Chapter 15. The Olympic Sponsor Case Study: Coca-Cola
Chapter 16. The Olympic Sponsor Case Study: Visa
Chapter 17. Section IV Sponsorship Preparation Questions
Section V. Olympic Marketing Victory
Chapter 18. The Olympic Fans
Chapter 19. The Olympic Creative Execution
Chapter 20. The Olympic Marketing Communications
Chapter 21. The Olympic Sponsorship Checklist
Chapter 22. The Olympic Sponsorship Lessons
Chapter 23. Section V Sponsorship Preparation Questions
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