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Color: messages and meanings
Color: messages and meanings
Author
Eiseman, Leatrice
Publisher
David & Charles, distributor]
Publication Date
2006
Language
English
Book
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NoveList
Published Reviews
Table of Contents
From the Book
Preface
Color Families
Red
Orange
Yellow
Brown
Blue
Green
Purple
Neutrals
White
Black
Color In The Marketplace
About advertising
For brand image and identity
In packaging
At point of purchase and display
On visual presentations
Spinning The Color Wheel
Rank Order Of Color: Dominant, Subordinate, Accent
Defining the message
Cues for color combinations
Creating Moods With Color Combinations
Trends: The Future Is Not What It Used To Be
Guidelines for spotting trends
Color Conversions
Ink color formulas for printing
Credits
Index.
Excerpt
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Author Notes
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Subjects
Subjects
Advertising
Color
Color -- Psychological aspects
Emotions
Marketing
Psychological aspects
More Details
ISBN
9780971401068
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