International cases in the business of sport

Mès que un club (more than a club): the commercial development of FC Barcelona / Simon Chadwick and Dave Arthur

Branding sport teams in a competitive context: a look at team branding strategies in the National Hockey League / Andre Richelieu and Frank Pons

ESPN STAR sports / James Santomier

The challenges of modernizing a professional sport: a case study of professional road cycling / Stephen Morrow and Catharine Idle

sweatyBetty: by women, for women / Leigh Sparks

University College Dublin Association Football Club: putting an appropriate strategy in place / Anne Bourke

Who could wish for more? New Zealand's coast to coast multisport event / Geoff Dickson and Sean Phelps

Twenty-20 and English domestic cricket / Paul Kitchin

Manchester United: the commercial development of a global football brand / Sean Hamil

Something for nothing: the free ticket myth / Paul Muller and Dave Arthur

Guinness, sport, and the positioning of a global brand / John Amis

Sports in the country of a billion: a study of the marketing possibilitiess and the resulting development of less popular sports in India / K.KI. Ramachandran

Developments in web technology: enhancing the viewing spectacle of sport / Paul Turner

Tribalism: attracting fans in a fragmented market / Rudi Meir

The internationalization of Club Atlético de Madrid S.A.D.: creating value beyond borders, a differential strategy / Ignacio Urrutia, Germán Robles, Kimio Kase and Carlos Martí

Olympic marketing: the power of the five rings band / Alain Ferrand

To close or not to close: press relations and locker room accessibility in sports / Paul M. Pedersen

"The game we love. Evolved.": Cricket in the 21st century / Maria Hopwood and Allan Edwards

Celebrity athletes and athletic clothing design: the case of Natalie Gulbis / Norm O'Reilly and L. Anne Braedley

Promoting Pacific Islander rugby in a crowded marketplace: using media relations to overcome the challenge / Dave Arthur and Simon Chadwick

Intergration between broadcasters and transmission companies involved in sports broadcasting / Harry Arne Solberg, Knut Helland and Brita Ytre-Arne

How to use naming rights in the business of sport / Thomas Bezold

If the shoe fits: a marketing analysis of the Starbury One basketball shoe / David Stotlar and Cheri Bradish

On tour with the Barmy Army: a case study in sports tourism / John Beech

The future of the Tour de France: from an independent style of organization to 'A Formula One Model'? / Michel Desbordes

Sports development meets sports marketing in Africa: Basketball without borders and the NBA in Africa / Jason Means and John Nauright

New marketing challenge of the Sourth Korean Professional Baseball League and the Lotte Giants / Jaemin Hong and Chanil Lee

Professional rugby, community rugby clubs and volunteers: creating advantage through better volunteer management / Simon Darcy, Tracy Taylor, Graham Cuskelly and Russell Hoye

Boca Juniors, the half plus one of the America's population team: the restucturing of the club / Santiago Ramallo and Nick Wilde

Grand Slam Committee moves to regulate tennis wear logos / Simon Chadwick and Geoff Walters.